April 03, 2013

6 Reasons I Love The Waffle Window

by: Taz Loomans

1 Comment

I live 528 feet away from The Waffle Window on Hawthorne. I go there every Saturday morning for my people-watching + waffle fix. Below are 6 reasons why I love this place so much.

1. It generates urban vibrancy.

The Waffle Window is a people magnet. Imagine the crowds and energy at a busy restaurant. The Waffle Window generates this same kind of energy but right on the street. So the whole neighborhood gets to benefit from the vibrancy it generates.

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People anxiously awaiting their waffles on a lovely Saturday morning in March.

2. It turns a parking lot into a people space.

Thankfully, there aren’t a whole lot of parking lots facing the street on Hawthorne, but there are some in the back of buildings. So there is a small parking lot in the back of The Waffle Window. This parking lot could easily become an eye-sore, but it has something good in it. A part of it has been taken over for seating for The Waffle Window, and so it has become a place for people to hang out. It’s a pretty sweet reappropriation, if you ask me.

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The Waffle Window outdoor seating in the back parking lot.

3. It turns an entire street into a retail space.

I love the blurring of public and private space that happens around The Waffle Window. Is it a private restaurant or is it a public sidewalk or is it both? This ambiguity is what makes The Waffle Window such an interesting urban phenomenon.

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4. It captures the ephemeral nature of a food truck into bricks and mortar.

Serving food on the street is nothing new. Food carts and food trucks have cornered the market of street-side food vending. But The Waffle Window manages to capture the feel of the temporary food truck or food cart into a bricks and mortar operation. It is a unique hybrid between a restaurant in a building and street-side food vending, taking advantage of both forms. After ordering your waffle at the street-side window, you can eat your waffle inside, or you can eat it in the outdoor seating area mentioned above, or you can take it home. You have a few more options with The Waffle Window than you would with a food truck or food cart.

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5. It is inherently pedestrian-oriented.

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It is quite impossible to drive up to The Waffle Window to order. You have to walk up to it, because it abuts the sidewalk, not the street. In essence, it is a walk-up window, rather than the drive-thru window. It is inherently pedestrian-oriented. Even if you drive over, you have to find parking on the street and join the line of people standing around waiting to order. The Waffle Window is wonderfully pedestrian-scaled and it’s perfect for people who live in the neighborhood to walk to.

6. I love waffles.

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What can I say, I love waffles. And I love a restaurant audacious enough to be solely based on waffles. The slightly-sweet Belgian waffle is the foundation of every Waffle Window offering. You can get your waffle sweet or savory with a variety of topics ranging from fruit and granola to bacon and jalapenos. Here is a menu in case you are curious.

Photo Credit: All photos by the author.

*Upcoming Event Alert: For those of you who live in Phoenix or will be in town for Modern Phoenix Week, come check out the Modern Phoenix Superlite Plant Tour I will be hosting on April 19, 2013. Tickets are $40 and a portion of the proceeds will go to benefit the Arizona Preservation Foundation. Click here to buy tickets!*

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One Response

  1. cole says:

    Looks delicious! I’d stop by if I were ever in the area. Reminds me a bit of our permanent ice cream stands in Wisconsin, which aren’t as common in other locations as I had expected!

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